Film Distribution and Marketing

The term film distribution is the process of how a film is made avaliable for an audience to watch in a cinema. this involves distributors buying the rights to the film and then showing it in certian cinemas around the globe or if its small countries in there cinemas. A film distributor is someone who works with the films producers and directors to make sure the films generates as much money as possible by getting different companies to distribute it to different countries for example Columbia Pictures may win the rights to distribute the movie to America generate as much money as possible there. But not only are they responsible for just distributing it in different countries, they are also responsible for the whole marketing side of the movie, so this would include all of the trailers, teaser trailers, posters, billboards and merchandise of the movie. Reach would relate to film distribution because film companies base a lot of there marketing on the size of there budget and depending on the size of the budget will depend on where they can distribute the movie and in what kind of cinemas they will distribute it in. for example if they have a big budget they may decide to put it in all of the bug cinemas where they think they will make a lot of money and if they had a small budget they may only decide to put it in small cinemas as they cannot afford to put it in the big ones but they know they will make some profit by placing it there. The marketing plan of a film would basically outline exactly what they are going to do with all the money they have to spend on the film and exactly whereabouts it will be spend and on what, it also outlines what and how they are going to market with the movie and how they can do it. the distribution plan is much the same as the marketing plan except this is how they will distribute the movie and where they will distribute it too, but again this all depends on how much the budget is. Advertising is where you produce an advert for TV or a other media product like a poster all to try and sell a certain product, Publicity is when you try and control the publics view and opinion of a subject (a film) and promotion is where you try and promote something say a film through promotion like a advertisement or a show like for example the Premiere of a movie. 

Saw: Saw was quite a big movie but the first one many people where unsure about whether it would work so it had many distributors in many countries, Lions Gate film distributors had it in the USA and Warner Brothers had it in Turkey and in the UK it was distributed by Entertainment Film Distributors, In other countries it had some smaller low key distributors like for example in Finland it was distributed by Scanbox Entertainment. In its first weekend Saw was shown in about 2700 screens worldwide and at the end generated about $103,000,000.